Privacy policy

A. General information on data protection

Scope of application
This privacy policy contains information about data processing in the context of accessing and using our website “blog.swk-kl.de”. If links are provided to external websites, we recommend that you check the data protection information there to determine whether and to what extent personal data is processed there.
Responsibility and contact options
The company responsible for the processing of personal data on the aforementioned website is SWK Stadtwerke Kaiserslautern Versorgungs-AG, Bismarckstraße 14, 67655 Kaiserslautern. Please refer to the legal notice for the address and contact details. If you have any questions about data protection in connection with our services or the use of our website, you can contact us at any time by e-mail at datenschutz@swk-kl.de. You can also contact our data protection officer via this address.

B. Data processing when accessing our website

Log files
When our websites are accessed, a so-called log data record (so-called server log files) is stored on our web server, which also includes the IP address. The data within these server log files is required, among other things, to correctly display the content of our websites and for security reasons (the legal basis in this respect is Art. 6 (1) f) GDPR and thus in particular the interest in the proper and secure operation of our IT infrastructure. The log files are deleted regularly and automatically. If you would like further information on this, please contact us at any time.
Cookies
We use cookies on our websites. Details on the cookies that are used when using our website, their storage duration and information on how you can delete the data collected here can be found in the privacy settings. We differentiate between necessary cookies, which are required, for example, to provide the basic functions of the website. The legal basis for these cookies is Section 25 (2) No. 2 TDDDG. Cookies that enable us, among other things, to analyze website access and visits or to play out targeted marketing measures, on the other hand, require prior consent (the legal basis here is Section 25 (1) TDDDG). The same applies in the event that information stored on your end device (e.g. IP address) is accessed in any other way.
Tools and cookies
Our website and our app use various services and applications (collectively “tools”) that are offered either by us or by third parties. These include, in particular, tools that use technologies to store or access information in the end device (e.g. cookies, web storage, JavaScript or pixels). Details on the tools, in particular the cookies used, can be found in the data protection settings. On the one hand, we differentiate between tools that are absolutely necessary, e.g. to provide the basic functions of the website or to provide an expressly requested service (the legal basis for the use of these tools is our legitimate interest pursuant to Art. 6 para. 1 f) GDPR, or Section 25 para. 2 no. 2 TDDDG). On the other hand, we use tools that are not absolutely necessary and enable us, for example, to evaluate website views and visits or to play out targeted marketing measures. We require your prior consent for the use of these tools (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG).
Management and configuration of tools and cookies
Our website uses a so-called cookie consent management tool (Cookiebot, an application from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark) to manage and control any consent required to store or load certain tools. The associated data processing is necessary to provide you with the legally required consent management and to comply with our documentation obligations. The legal basis is Art. 6 para. 1 c), f) GDPR, in particular due to our interest in fulfilling the legal requirements for consent management (Section 25 para. 2 no. 2 TDDDG). You can withdraw your consent for certain tools at any time. To do so, click on the data protection settings. There you can also change the selection of tools you wish to consent to the use of, as well as additional information on cookies and the respective storage period. Alternatively, you can assert your revocation for certain tools directly with the provider. If you have any questions about the provider or require further information, please feel free to contact us at any time using the contact details above.
Analysis and tracking tools
We use the software tool Matomo (formerly PIWIK) on our website. The software uses a cookie in which the IP address (anonymized), the website accessed, the website from which the user came to the website accessed (referrer), the subpages accessed from the website accessed, the time spent on the website and the frequency with which the website is accessed are stored. The software runs exclusively on the servers of our website. The data is not passed on to third parties. We process your data for the purpose of evaluating the use of individual components and content of our website on the basis of your consent in accordance with Art. 6 para. 1 a) GDPR and § 25 para. 1 TDDDG. You give your consent by setting the use of cookies (cookie banner / Consent Manager), with which you can also declare your revocation at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. There is no legal or contractual obligation to provide your data. If you do not give us your consent, you can visit our website without restriction, but not all functions may be fully available. If you have any questions about the providers or require further information about any storage and deletion processes, please feel free to contact us at any time using the contact details above.
Content Delivery Network (CDN) Google
We use Google CDN to properly provide the content of our website. Google CDN is a service of Google Ireland Limited, which acts as a Content Delivery Network (CDN) on our website. A CDN helps to make the content of our online offering, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to the servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google CDN. The Content Delivery Network is used on the basis of your consent in accordance with Art. 6 para. 1 a) GDPR, § 25 para. 1 TDDDG. We do not intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In such a case, however, the data transfer to the USA would take place in accordance with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. the US company involved and/or its US subcontractor is certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). Further information can be found in the privacy policy for Google CDN: https://policies.google.com/privacy.

C. Other special data processing

Newsletter
We use the “rapidmail” application to send our newsletter. The provider is rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany. The data you enter for the purpose of subscribing to the newsletter will be stored (exclusively) on rapidmail’s servers in Germany. The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). The data stored by us as part of your consent for the purpose of the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of rapidmail after you unsubscribe from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
For the purpose of analysis, the emails sent also contain so-called “tracking pixels”, which can be used, for example, to determine whether a newsletter message has been opened or whether and, if so, which links in the newsletter message have been clicked on. This data processing also only takes place with your consent (Art. 6 para. 1 lit. a GDPR). Please note: If you do not wish to be analyzed by rapidmail, you must unsubscribe from the newsletter or not register for it.

Further data protection information and data security information from rapidmail can be found at: https://www.rapidmail.de/datensicherheit and https://www.rapidmail.de/wissen-und-hilfe. For more information on Rapidmail’s analysis functions, please see the following link: https://de.rapidmail.wiki/kategorien/statistiken.
Google Maps
We use Google Maps (API) on our website. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. When you access a page that integrates Google Maps, your browser loads the web fonts required to display Google Maps into your browser cache. The browser you are using also establishes a connection to Google’s servers for this purpose. This informs Google that our website has been accessed via your IP address. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 a) GDPR. You can view the data protection provisions of Google Maps at: https://www.google.de/intl/de/policies/privacy/.
Google Fonts
Our website uses so-called web fonts, which are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly (Art. 6 (1) (f) GDPR). However, we have integrated the web fonts locally, i.e. on our web server. This means that no data is transmitted to Google’s servers.
Google reCAPTCHA
We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request comes from a natural person or is automated by means of a program. When you access this content, you establish a connection to the servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. Furthermore, Google reCAPTCHA records the time spent on the website and the user’s mouse movements in order to distinguish automated requests from human requests. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google reCAPTCHA. The use of Google reCAPTCHA is based on your consent in accordance with Art. 6 para. 1 a) GDPR and § 25 para. 1 TTDSG. We do not intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In such a case, however, the data transfer to the USA would take place in accordance with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. the US company involved and/or its US subcontractor is certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). Further information can be found in the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy?hl=en-US.

H. Social media

We operate websites on online platforms and social networks in order to interact with potential or existing customers, to exchange information with interested parties and users, or to advertise offers and services. We operate our websites in so-called joint responsibility (under data protection law) with the providers. We process data that you share or publish directly via the online platforms and networks (e.g. via comment and chat functions) as the controller in order to interact with you in this regard or to exchange information with you. As part of this interaction, we may also receive statistical data on the use of our “channels and fan pages” from the platform operators. This includes, for example, information about interactions, likes, comments or summarized information and statistics (e.g. IP address; origin of followers) that help us to learn about interactions with our site. The legal basis for data processing in our area of responsibility is Art. 6 para. 1, sentence 1 f) GDPR.

However, the providers also process data under their own responsibility. We have no influence on data that is processed by the provider under its own responsibility in accordance with its own terms of use and data protection. We would like to point out that when you access the aforementioned providers, further data (e.g. from your usage and “surfing behavior”) may be collected and possibly transmitted to the provider. Please also note that in the event of interaction via the aforementioned media, data may also be processed outside the European Union. Furthermore, user data is generally processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. You can find more information on this in the data protection information of the respective providers. If we have personal data about you in connection with the use of the online platforms and networks, please address your concerns to us. If you also wish to assert rights against a specific provider, please contact the respective provider.

I. Your rights

You can assert your rights regarding your processed personal data against us at any time using the contact details provided at the beginning. You have the following rights in particular:

Art. 15 GDPR: Right to information about your data processed by us

This includes, in particular, information about the processing purposes, the category of data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details.

Art. 16 GDPR: Right to rectification of incorrect data or completion of your data stored by us.

The right to rectification means in particular that you have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you and the completion of incomplete personal data.

Art. 17 GDPR: Right to erasure of your data stored by us

The right to erasure means that you generally have the right to demand that we erase personal data concerning you without undue delay and that we are obliged to erase personal data without undue delay. This may be the case, for example, if personal data is no longer necessary for the purposes for which it was collected or otherwise processed.

Art. 18 GDPR: Right to restriction of data processing.

The right to restriction may become relevant if you dispute the accuracy of the personal data.

Art. 20 GDPR: Right to disclosure of your data (“data portability”).

The right to disclosure means that you have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit this data to another controller without hindrance from us.

Art. 21 GDPR: Right to object to processing if the processing is based on Art. 6 para. 1 sentence 1 e) or f) GDPR.

As the data subject, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6 (1) GDPR. 1 e) or f) GDPR; this also applies to profiling based on these provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Art. 77 GDPR: Right to lodge a complaint with a data protection supervisory authority

Status: 27.08.2025