The region and us, Working at SWK

ALL ABOUT LOVE – New Designs for the SWK Brand Campaign

In December 2025, we launched our new branding campaign under the slogan LAUTER LIEBE. The first design featured at the time was the Christmas design. From June 22 through July 6, three additional designs from the campaign will be on display in Kaiserslautern.

Imagemotiv der Kampagne LAUTER LIEBE, zeigt zwei sich umsorgende Eichhörnchen im Wald

With Passion—From the Region, For the Region

The designs will be displayed in many locations (e.g., illuminated posters at bus stops) and in the Lautern pedestrian zone. We will also be featured in advertisements, online, and on social media channels.    

With our innovative products and renewable energy sources, we make a significant contribution to nature conservation in our beautiful Palatinate region. As supporters and sponsors of many cultural institutions and events, we ensure that people in the region and surrounding areas can enjoy memorable moments. And our team for pipeline systems, network construction, gas, and water is on the road around the clock in the city and surrounding areas whenever there’s a problem, so that our customers are always well taken care of. If necessary, even with emergency lights on!  

All of these stories have one thing in common: LOVE. With passion and dedication, we’re here for our customers and the region!

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LAUTER LIEBE shows what sets us apart

In the future, the LAUTE LIEBE series will explore many more topics related to SWK—from our services (electricity, natural gas, heat, water), the energy transition (sustainability, renewable energy), to our involvement in the region (sponsorship, events), and our core strengths (reliability, local presence, partnership on equal terms). All of this sets us apart and connects us, as the Palatinate’s energy partner, with the people of Kaiserslautern and the surrounding area.

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