ALL ABOUT LOVE – New Designs for the SWK Brand Campaign
In December 2025, we launched our new branding campaign under the slogan LAUTER LIEBE. The first design featured at the time was the Christmas design. From June 22 through July 6, three additional designs from the campaign will be on display in Kaiserslautern.
With Passion—From the Region, For the Region
The designs will be displayed in many locations (e.g., illuminated posters at bus stops) and in the Lautern pedestrian zone. We will also be featured in advertisements, online, and on social media channels.
With our innovative renewable energy products, we’re active throughout our beautiful Palatinate region. As supporters and sponsors of many cultural institutions and events, we ensure that people in the region and surrounding areas can enjoy memorable moments. And our team for pipeline systems, network construction, gas, and water is on the road around the clock in the city and surrounding areas whenever there’s a problem, so that our customers are always well taken care of. If necessary, we’ll even turn on the emergency lights!
All of these stories have one thing in common: LOVE. With passion and dedication, we’re here for our customers and the region!
LAUTER LIEBE shows what sets us apart
In the future, the “LAUTE LIEBE” series will explore many more topics related to SWK—from our services (electricity, natural gas, heat, water), the energy transition and our commitment to the region (sponsorship, events), to our core strengths (reliability, proximity, partnership on equal terms). All of this sets us apart and connects us, as the Palatinate’s energy partner, with the people of Kaiserslautern and the surrounding area.
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